Monday, January 23, 2017

Choosing the Right Keywords- Google Adwords

1. Align keywords with business goals

Think holistically about how customers could reach you. 
Why: Your keywords should reflect all of the different types of user queries that could help someone find you when they’re looking for something you offer.
Ans:Many advertisers search the keywords form different sources. There area a host of different sources available to you to find the right one and use the source and genrate the keywords. you should think holistically about all the different ways that potential customers could reach you

Align your keywords and their management with your overall business goals. 
Why: Different keywords have different purposes, and they should be held accountable to the goal that most aligns with their purpose.

Analyze your keyword list and delete low search volume keywords.
Why: Reduce clutter. If keywords aren’t going to drive any traffic for you, there’s no need to keep them around.

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